As families around the world prepare to gather for Passover—beginning at sundown on April 1st and concluding at nightfall on April 9th—Manischewitz, the iconic brand that has helped define Jewish holiday traditions for more than 130 years, is unveiling a vibrant lineup of new and refreshed Kosher for Passover offerings designed to bring warmth, ease, and delicious inspiration to the seder table.
Passover is a celebration of renewal, remembrance, and resilience, honoring the Israelites’ Exodus from Egypt and their journey from slavery to freedom. At the heart of the holiday is the seder, where storytelling, song, and symbolic foods like matzo and maror unite generations. During the eight days when chametz is prohibited, food becomes far more than sustenance, it becomes ritual, memory, and connection.
For 2026, Manischewitz is honoring these sacred traditions while helping modern families celebrate with creativity and convenience. The brand’s newest Kosher for Passover innovations are crafted to deliver authentic flavor, gluten-free options, and year-round versatility, bringing timeless comfort into today’s kitchens.
New for Passover 2026
The Manischewitz® Homemade Soup Line
Comfort, convenience, and classic flavor come together in the new Manischewitz Homemade Soup Line, capturing the unmistakable warmth of “Bubby’s kitchen” in a ready-to-serve format. Inspired by cherished family recipes and rooted in Manischewitz’s trusted legacy of soup mixes and broths, these soups are packaged in elegant 24-ounce glass jars at an SRP of $9.99
Kosher for Passover Varieties:
• Clear Chicken Broth
• Chicken Matzo Ball Soup
Additional Year-Round Favorites:
Chicken Noodle • Tomato & Rice • Split Pea • Bubby’s Vegetable • Mushroom Barley
Whether served at the seder or enjoyed throughout the year, each spoonful delivers tradition, comfort, and unmistakable Manischewitz flavor.
New Manischewitz Water Crackers
A crisp, versatile mini matzo, these new Water Crackers are perfect for layering with spreads, pairing with soups, or elevating Passover appetizers and cheese boards.
Available in 3 oz. packages at an SRP of $4.99.
New Trio of Kosher for Passover Cookie Mixes
Sweeten the celebration with three new easy-to-bake Cookie Mixes:
• Chocolate Chip
• Double Chocolate Chip
• Snickerdoodle
Perfect for baking with children, sharing with guests, and creating new holiday memories, these mixes blend nostalgic flavor with modern convenience.
Available in 10.5 oz. boxes at an SRP of $4.59.
NEW! A Modern Passover Dessert Inspiration
This year, Manischewitz is also inspiring home cooks with a fresh, indulgent recipe that reimagines a holiday staple: Manischewitz Pistachio Chocolate Matzah Crack
A creative twist on traditional matzah, this recipe layers crisp matzah with rich caramel, a creamy pistachio spread, and smooth melted chocolate, finished with chopped pistachios and flaky salt. Made with pantry staples and Heaven & Earth coconut oil, it offers an easy yet elevated dessert perfect for sharing throughout Passover.
Whether served after the seder or enjoyed as a sweet snack during the holiday, this recipe brings a modern, flavorful take to a time-honored ingredient.
Manischewitz Chocolate Matzah Crack Recipe
Ingredients:
- 1 box Manischewitz matzahs
- 2 sticks of margarine
- 1 cup brown sugar
- 2 cups shelled pistachios
- 1/3 cup powdered sugar
- 1/2 teaspoon salt
- 1/4 cup melted coconut oil (+ 2 tablespoons more as needed)
- 1 1/2 bars Geneve baking chocolate, melted
- Chopped shelled pistachios, for garnish
- Flaky salt, for garnish
Directions:
1. Start by lining a baking sheet with parchment paper.
2. Place the matzah onto the parchment, cutting to size as needed.
3. In a skillet, melt the margarine and add in the brown sugar. Cook over medium heat until margarine and sugar have caramelized and the mixture is dark brown.
4. Pour the caramel over the matzah and refrigerate until set. (Approximately 20 minutes)
5. While the caramel is setting, make the pistachio spread. Add the shelled pistachios to a food processor. Process on high, scraping down the sides occasionally, for two minutes.
6. Add in the powdered sugar and salt. Blend again until combined.
7. Slowly add in the melted coconut oil, starting with 1/4 cup. Use up to 2 tablespoons more, as needed, until you’ve reached a spreadable consistency.
8. Remove the matzah from the fridge and spread the pistachio mixture over it.
9. Pour the melted chocolate on top and garnish with chopped pistachios and flaky salt, immediately. Place it in the fridge to set.
10. Once the crack has set, break it into pieces. Store in an airtight container in the fridge or freezer.
Recipe by Sara Goldstein.
Back by Popular Demand: Passover Favorites
Returning favorites help make holiday preparation easier than ever:
Frozen Matzo Balls – Ready to cook and tasting just like Bubbe made them
Kosher for Passover All-Beef Hot Dogs – A family-friendly classic
Frozen Gluten-Free Knishes – Deli-style comfort straight from your freezer
These modern essentials complement beloved staples including Chicken Broth, Gefilte Fish, Kosher for Passover Matzos, Assorted Macaroons, and Matzo Meal.
Food plays a central role in the Passover celebration, and this year we’re thrilled to bring exciting new Manischewitz products to the table,” said Talia Sabag, Marketing Manager at Manischewitz. “Our Kosher for Passover portfolio blends tradition with innovation, making it easier than ever for families to celebrate with dishes that feel both nostalgic and new.”
Discover More on Kosher.com
For recipes, cooking tips, and holiday inspiration, visit kosher.com, the premier destination for authentic Jewish cooking. New Passover-themed content is added regularly to help families create meaningful and delicious celebrations.
Where to Buy
Manischewitz products are available at supermarkets, specialty kosher retailers, and online at Amazon. For more information, including recipes, visit www.manischewitz.com.
About KAYCO
KAYCO is one of the largest producers and distributors of kosher foods and beverages in the U.S., representing trusted brands including Gefen, Heaven & Earth, Manischewitz, Tuscanini, and more.
About Manischewitz
The Manischewitz story began in 1888 with a simple box of matzo. Today, the brand continues to honor its heritage while evolving to meet the tastes and dietary needs of modern consumers. More than a rebrand, this is a renewed commitment to quality, tradition, and inclusivity.
Now part of Kayco, a New Jersey-based family-owned leader in kosher foods, Manischewitz continues to innovate while celebrating the rich history that has made it a cornerstone of Jewish kitchens for generations.
– Josh Greenstein, IWPA Vice President of Marketing & Sales
