Two better-for-you brands under the Kayco Beyond portfolio, Craize, and Wonder Juice, will be showcased at The NAMA Show, running April 22-24 in Los Angeles. Families know Craize as the bold chip-cracker hybrid redefining better-for-you snacking, and Wonder Juice as the delicious line offering 100% organic cold-pressed juices.
Craize will feature 1-ounce bags (perfect for vending) and 4-ounce bags (great for micro-markets and pantry use). Wonder Juice brings its 100% certified organic, cold-pressed juices to these channels as well.
This marks the first time Craize, building on its well-established grocery business, will be exploring new opportunities in the vending, micro markets, kiosks, pantry services, and other self-service platforms. Wonder Juice makes the same expansion alongside it, bringing its certified organic cold-pressed juices into these emerging channels with a healthy juice sustainably packed in glass bottles.
Craize Snacks
More than just a cracker, Craize is made with a proprietary fire griddle process. It is a modern, wholesome snack delivering exceptional taste, crunch, and versatility. Vegan, gluten-free, non-GMO, seed oil–free, and Kosher, Craize proves that clean-label snacking never has to compromise on flavor.
The Craize Everything Flavor was recently awarded the sofi Gold Award at Winter FancyFaire for Best Cracker of 2026.
Michele Abo, General Manager of Kayco Beyond, exclusive distributor of Craize, said, “Craize is a truly differentiated snack that delivers on taste, craftsmanship, and modern wellness. The NAMA Show provides an exciting opportunity for vending and micro-market operators to offer consumers better-for-you, on-the-go snacking that is seed oil free, vegan, gluten-free, and non-GMO —without ever sacrificing crunch, flavor, or versatility.”
Designed to meet growing demand for elevated, ingredient-forward snacks, Craize stands out in a crowded category with its distinctive texture, innovative production process, and crave-worthy flavor profiles.
What Makes Craize Different
- Chip-Cracker Hybrid – The satisfying crunch of a chip meets the versatile, toppable nature of a cracker
- Fire-Griddled, Never Fried – A proprietary slow-griddling process locks in flavor and crispness without added oils
- Versatile Enjoyment – Perfect for dips, toppings, charcuterie boards, or straight from the bag
- Real Ingredients Baked In – Fruits, vegetables, and spices are blended directly into the dough—not just sprinkled on top
- Wholesome & Allergen-Friendly – Vegan, non-GMO, kosher, gluten-free, seed oil–free, and produced in an allergen-friendly facility
Five Signature Flavors
- Everything – Sesame and poppy seeds blended with garlic and onion for a savory, bagel-inspired bite
- Sweet Corn – Lightly sweetened with dark brown sugar; pairs well with jams, nut butters, or guacamole
- Guava – Fruity and refreshing, made with authentic guava puree
- Coconut – Infused with dried coconut, vanilla, and cinnamon for a subtly sweet tropical twist
- Jalapeño Lime – Zesty heat balanced with bright cilantro and lime
Wonder Juice to Showcase its Line with Samples
Joining Craize at Booth #4572, Wonder Juice will offer samples and showcase its full line of 100% cold-pressed organic juices—bringing the same better-for-you ethos to the beverage side of the booth.
Crafted with non-GMO, Fair-Trade certified ingredients and containing no added water or sugar, Wonder Juice delivers a refreshing, authentic taste experience while setting a new benchmark for healthy beverages. The brand’s commitment to sustainability has been recognized with the Mindful Product Award in 2024, highlighting its use of 100% recyclable glass bottles.
Discover the Wonder Juice Lineup
Wonder Juice offers 11 distinct flavors across multiple varieties.
Wonder Beet – Harnessing the nutritional power of beets in blends such as Beet + Lemon Ginger, Beet + Cherry, Beet + Berry, and Beet + Veggie. Beets provide a high-nutrition, low-calorie source of natural energy and vitality.
Wonder Melon – A hydrating, antioxidant-rich juice supporting cardiovascular health and digestion. Flavors include Watermelon Cucumber Basil, Watermelon Lemon Cayenne, and classic Watermelon.
Wonder Lemon – A vitamin C-rich variety offering immune support. Flavors include Lemon Ginger, Lemon Basil Jalapeño, and Lemon Mint.
Wonder Green – The newest addition to the lineup, featuring vibrant, nutrient-dense blends including Clean Green and Veg8 & Cayenne, designed to deliver a refreshing, vegetable-forward boost for everyday wellness.
“Wonder Juice meets the growing demand for 100% organic, authentic juice with no added water or sugar,” Abo said of the juice line. “Each blend is thoughtfully crafted to deliver a delicious and nutritious cold-pressed juice experience. Consumers seeking convenient, on-the-go wellness options will especially appreciate its availability in new self-service environments.”
The NAMA Show is the premier event for the vending and convenient services industry, bringing together the latest insights, resources, technology, and equipment to meet the evolving needs of professionals in these channels.
Kayco is a leading manufacturer and supplier of kosher foods. Its Kayco Beyond division sources and distributes innovative products that meet the growing demand for healthful, convenient, and lifestyle-focused food options Headquartered in Bayonne, NJ, Kayco’s portfolio includes Dorot Gardens, Craize, Wonder Juice, Mighty Sesame Co., and Absolutely! Gluten Free, among others. For more information www.kayco.com.
