For more than 130 years, Manischewitz has been part of American Jewish life – not only as a food brand, but as a cultural constant at the table. From immigrant kitchens to modern homes, from Shabbat dinners to Passover seders, Manischewitz has nourished generations through moments both every day and sacred.
In celebration of the launch of its new Manischewitz Homemade Jarred Soup line, the iconic brand presents “Soup” – a curated art and photography exhibition examining Jewish cuisine, memories, and identity as a living, evolving culture. The Manischewitz Homemade Soup Line brings traditional Kewish soups into a modern, ready-to-serve format. Available in 24 oz. jars, varieties include Clear Chichen Broth, Chichen Noodle, Split Pea, Bubby’s Vegetable, and Mushroom Barley.
The “Soup” Exhibition
Through contemporary visual art, photography and storytelling, “Soup” explores how food – particularly soup – serves as a cultural connector: offering comfort, care, humor, ritual, and shared memory. The exhibition looks forward, examining how Jewish identity continues to evolve across generations and geographies, much like the recipes passed from one family member to another.
Participating Artists
The exhibit features three artists. Dan Weinstein, Rosemarie Gleiser, and Ohad Romano.
Weinstein is a multidisciplinary artist and creative director whose work bridges underground art, design, and narrative storytelling. His practice spans visual art, animation, and serialized storytelling, exploring identity power, and modern allegory through bold, often humorous visual language.
Gleiser is a Peruvian-Jewish disciplinary artist based in New York whose work examines diaspora, memory, food culture, and migration through deeply personal narratives. Her Lexicon series on vies – presented publicly for the first time – intertwines language recipes and imagery as acts of cultural preservation.
Romano is one of Israel’s leading photographers, known for cinematic still imagery that distills narrative, tension, and character. Working at the intersection of photography and film, his images feel suspended between moments – deliberate, intimate, and deeply human.
Philosophy and Food
“We see ourselves as caretakers of cultural memory.”
This exhibition also marks a meaningful cultural re-engagement for Manischewitz as the brand evolves in today’s food landscape. That evolution is founded not in trends, but in returning to its most enduring role: showing up at the table.
That philosophy is reflected in the brand’s renewed focus on soup, anchored by matzo ball soup, a humble yet powerful symbol of care and connection. Long associated with healing, gathering, and intergenerational memory, soup represents nourishment in its most elemental form. In this way, Manischewitz’s cultural support and its culinary innovation move in parallel” both rooted in everyday ritual, both shaped by communal experience.
“This isn’t about selling products,” said a Manischewitz spokesperson. “We see ourselves as caretakers of cultural memory. Jewish food has always carried history, humor, and identity. Supporting this exhibition is about sustaining the artists and stories that continue to shape Jewish live in America.”
By presenting SOUP, Manischewitz honors its place in the collective imagination – not as a commercial add-on, but as part of a living archive that continues to grow, change, and nourish future generations.
Exhibition Days and Hours
The exhibition runs February 6-10 at Artifact Projects, 155 Suffolk St. in New York City, closing early (2:00) on February 6.
